In the early 1980s, Seattle grabbed the “Hip” crown as it profoundly influenced music, fashion, business andlanguage. Grunge music emerged and was known worldwide as the “Seattle Sound” and the uniform was Seattle inspired flannel. Microsoft was releasing Windows 1.0 releasing the power of the PC. A new language with terms like “double tall” told the story of people enjoying coffee exactly as they desired prepared with expert attention to detail.
Avid Following of Discerning Coffee Drinkers
At the bottom of Seattle’s historic and swanky Queen Anne Hill neighborhood, in a district known as Uptown, a small coffee shop, Uptown Espresso began attracting an avid following of discerning coffee drinkers. Uptown’s customers discovered a remarkable experience made possible by expert baristas, a proprietary coffee roast, a cool atmosphere and something called Velvet Foam. The October 2010 Seattle Magazine stated that Uptown Espresso “…did introduce Seattle to the silky foamed milk…so we might want to consider giving them a key to the city”.
The DNA of Uptown Espresso
Seattle’s first coffee roaster, Oscar Delaloye, starts Seattle Tea & Coffee Company. Circa 1897.
Three generations later, Oscar’s great-grandson Dow Lucerell took a job as a barista at the newly opened Uptown Espresso. In a career choice of desitiny, Dow’s love of Uptown’s quality, customers and Velvet Foam led him to eventually buy the Queen Anne shop. Today, Uptown Espresso continues to serve a growing legion of discerning coffee devotees with seven shops located throughout Seattle.
Uptown Espresso’s best history comes in every newcomer who discovers great coffee, hand made from scratch baked treats and Velvet Foam for the first time.